Firm Perfection
(Hibiscus)²

A new era of skin firmness is emerging

launched at in-cosmetics global 2026

Firm Perfection
(Hibiscus)²

A new era of skin firmness is emerging

launched at in-cosmetics global 2026

Skin ageing is not just structural. It is biological.

Many of today’s formulations target visible signs of ageing without addressing the underlying cellular imbalance.

~50%

decline in epidermal turnover with age*

~1%

collagen loss per year after age 20*

~4×

increase in pro-inflammatory markers with age*

Skin firmness relies on a complex dialogue between:

  • Local inflammation
  • Cellular dialogue
  • Epidermal renewal
  • Repair mechanisms
*Sources: Farage MA et al. Intrinsic and extrinsic factors in skin ageing: a review
| Shuster S et al. The influence of age and sex on skin thickness, skin collagen and density | Franceschi C et al. Inflammaging and anti-inflammaging: a systemic perspective on aging and longevity | Franceschi C. et al. Chronic inflammation (inflammaging) and its potential contribution to age-associated diseases

A new plant-inspired approach to restore skin harmony at its biological core

Instead of targeting isolated pathways, it acts on the skin’s regulatory network.

With a particular focus on:

1

skin's microenvironment

2

inflammation and key mechanisms

3

biological processes

4

long-lasting structural firmness

Where plant science meets cellular intelligence

Developed using advanced and patented plant cell culture expertise, Firm Perfection (Hibiscus)² is based on a unique approach combining two complementary hibiscus plants : the Sister Cells™ technology.

One unified cellular intelligence, to reactivate the deep mechanisms of skin firmness.

The Sister Cells™ technology creates:

  • Enhanced biochemical synergy
  • Optimized molecular dialogue
  • Amplified biological efficiency

Firm Perfection (Hibiscus)²

Beyond surface effect. Structural firmness.

rachid ennamany

Expert insight

“In a market driven by constant innovation, true differentiation lies in having a deep understanding of the biological mechanisms of the skin. Through this launch, we aim to provide brands with a fresh approach to developing formulations that are more relevant and biologically intelligent, while also aligning with evolving expectations.“

Explore the full spectrum of our plant cell expertise and the science behind Firm Perfection (Hibiscus)².

Access the science behind Firm Perfection (Hibiscus)² .

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