Wide open
Naolys’s newsletter
With eyes wide open to the world, WIDE OPEN awakens, surprises, questions and amazes us. And beyond contemplating new horizons, aims to open our senses and minds to the discovery and understanding of others, giving us the desire to dream, to share and to act.
Three sections: Look, Explain and Respect.
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May, 2022
Wide Open #4
Directly under the sun
It is a question of movement, light, warmth and energy, the open air, the seasons, the environment, our moods, colours and power, freedom... Many things are related to the Sun. The Sun is life! In this issue, WIDE OPEN invites you to take a careful look the Sun...
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Inside Wide Open #4
#Look
What’s new under the sun?
In an industry in which the production and consumption of sunscreens increases every year, disruptive innovation does not seem to be frequent, but some trends are emerging…
The prowess displayed a few years ago by an Asian brand that stood out by turning a constraint into a strength, thus perfectly meeting the definition of innovation…
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#Explain
Jasmine and mangosteen, the Sun Queens
Native to South-East Asia, widely used in traditional Asian pharmacopoeia and mainly cultivated in Thailand, the mangosteen is a fruit with very delicate flesh that is highly concentrated in antioxidants… Legend has it that Queen Victoria promised a substantial reward to anyone who could bring her this precious fruit. This is why it is known as the “Queen of Fruits”…
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#Respect
Best/worst enemy
The sun is naturally the central element in the development of sun care products, but more broadly, through climate change and environmental awareness, it has impacted the entire beauty industry, and much else besides…
Cosmetic eco-anxiety: Nowadays, even beauty products are suffering from the fear of climate change…
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January, 2022
Wide Open #3
The pros and cons of city life
In this issue of WIDE OPEN we look at how we can make our cities healthier, in the same way that NAOLYS looks at how we can make our skin healthier!
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Inside Wide Open #3
#Look
The paradox of the city
Even though 12,000 people leave Paris each year – an exodus that France’s Institute of Statistics and Economic Studies says will continue until 2025 – and many city dwellers are fleeing large cities (the desire to move having been accentuated by the pandemic), by 2050, two thirds of the world’s inhabitants are likely to live in cities, compared to 40% in 1980.
Living in a city thus seems paradoxical: the higher cost of living and property, the lack of nature, high pollution, but then the benefit…
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#Explain
Sweetheart, let’s see if the rose…
This poem by Ronsard evokes youth passing like the flowering of a rose: a recurring theme in literature as it is in cosmetics.
A touch of poetry and natural light in the bustle of the metropolis. Throughout the year, many city-dwellers complain of a dull, grey, complexion, lacking in radiance. This is because in the city, the skin is exposed to pollutants, as well as UVB. According to recent studies, these can increase cellular oxidation and weaken the skin barrier. This daily exposure has negative…
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#Respect
Possibilities for cities
Initiatives to make the cities more breathable, more sustainable, and more liveable, are multiplying.
Here is a non-exhaustive overview of ways to make cities more beautiful…
Planting
Noocity is a Portuguese start-up that proposes to reintroduce nature into the city; it works with urban communities, helping companies and private individuals install balcony vegetable gardens and running…
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October, 2021
Wide Open #2
Wonder Women
This second issue looks at some current facets of femininity welcomes all points of view (masculine and feminine). We wanted to draw your attention to the way our industry seeks to understand women, to communicate with women, and provide care for women… in short, to give them what they deserve!
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Inside Wide Open #2
#Look
How are women treated in this irrational world?
In these complex, fast-paced times, women are sometimes pulled between intrinsic physiological gender constraints and cultural expectations.
Despite this, they naturally seek dignity and respect in their daily lives. Fortunately, some industries (such as beauty, wellness, and advertising) are moving in their direction, making life easier for them, removing these constraints and diktats, and attempting to stand by their side in a more understanding and inclusive manner…
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#Explain
Formulating skincare oils in general…
Unwind Sacred Lotus in particular: Formulating oils
Demand for the creation of oil-based products by laboratories has been ongoing for several years now: applications range from hygiene (facial cleansing oils, make-up removers) to more sophisticated care products such as body and hair oils (with fragrance, glitter, dry or for massage) and face serums.
However, several issues arise when formulating these oils. In general, the choice of oil is quite complex due to factors such as grade, quality, composition and…
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#Respect
Warning, women at work!
To a greater extent than governments, private companies have a responsibility and a leading role to play in the transmission of social norms.
Faced with the ambitious Sustainable Development Goals set by the United Nations, the fifth of which is “Achieve gender equality and empower all women and girls”, a number of initiatives are being taken to improve women’s working conditions and move towards gender neutrality. Indeed, companies are at the heart of numerous environments involving their staff…
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April, 2021
Wide Open #1
Trees are good for humans
The theme for our first issue is trees. A Japanese proverb says, “even dead trees decorate a mountain”, reminding us that beauty exists everywhere.
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Inside Wide Open #1
#Look
The hidden beauty of trees
Symbols of power, longevity and resilience, trees protect both the body and the mind.
And while some question the scientific basis of “forest bathing”, a practice developed in the 1980s to combat anxiety in Japanese employees, “sylvotherapy” remains popular.
Some of the credit is due to Dr. Qing Li, a professor at Tokyo Medical University, who in his book “Shinrin Yoku, The Art and Science of Forest Bathing” claims to demonstrate that “forest medicine” can…
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#Explain
Trees and people
This first issue covers general aspects of the use of NAOLYS actives and our latest developments in men’s care. Nathalie, our R&D laboratory manager for more than two years, gives us an introduction to some basic concepts.
In what forms do Naolys cells exist?
Naolys cells come in three forms: Whole cells dispersed in glycerine, dispersible in the aqueous phase of a formula. Sonicated cells (i.e. fragmented by ultrasound) that are…
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#Respect
Plant a tree!
Today, there is a widespread movement to plant trees embraced by numerous people, associations and companies with varying degrees of militancy.Environmental action is no longer the preserve of niche brands, its importance is beginning to be recognized by the industrial heavyweights.
Including the cosmetics sector where reforestation initiatives are plentiful… and in this forest of good intentions, Naolys has its own seeds to sow…
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