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Global Protect Blackberry

The global cell protection

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A vegetal story

A protective and nourishing schrub

 

RUBUS FRUTICOSUS, ROSACEAE

The wild blackberry is famous for its fruits called blackberries and very used in the Western food (jams, desserts). Born in the forests of the European and the Asian continents, it is a climbing plant with thorns that develops itself very quickly thanks to its underground stalks. It shelters also different mammals and the nectar of its fruits attracts many insects that facilitate pollination of other plants around, it protects herbivores thanks to its thorns. Rich in anti-oxidant components, tannins and vitamine C, it is used in traditional medecine for many properties, as it is told to be astringent, emollient, purgative, etc.

 

Because skin is aggressed by different sources of oxidation different levels (pollution, UV, global oxidation), it is necessary to protect it by activating several defense systems. To get a skin better protected, more resistant, longer.

Marketing claims

PROTECTIVE

Decreases damages made on skin cell DNA. Protects from environmental aggresssions.

ANTIOXIDANT, ANTIPOLLUTION

Reduces the creation of free radicals due to UVB and pollution.

REPAIRING

Helps to repair damages caused by free radicals.

Formulation

• INCI name of cells: rubus fruticosis leaf cell extract
• Aspect: liquid
• Form: cells (20%) in glycerin or sunflower oil (80%)
• Concentration: starting at 0.5%

How it works ?

Global Protect Blackberry: focusing on major external aggressions in the epidermis

Global Protect Blackberry acts as if it wraps cells in a protecting net, that consists in a activation of the cell protection to the heart of skin cells. Because attacks against cells induce all internal serious damages, that translate in an anticipated ageing. Global Protect Blackberry acts by limiting the destruction of cell DNA, by activating the synthesis of defense proteins (HSP70) and by limiting cell oxidation created by specific pollutant components.

 

Thanks to those actions, cells are better protected in a global way. Then skin can better fight environmental aggressions, especially when living in the city.