white rose flower in smooth lightening white rose product by naolys

Smooth Lightening
White rose

The origins of a radiant complexion

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The story

The white rose, the elegance of purity

With no colour and a simple crown of petals, this hybrid rose has symbolized purity and innocence since ancient Greek times, when it was the flower of Aphrodite, the young goddess of beauty. Today, it is an old rose grown for its resistance to the cold, its sweet, powerful scent, and its essential oil; it can still be found in growing in the wild in Asia Minor. Since the advent of Christianity, it has been associated with Mary, the key moments in life, and eternal love.



Because the loss of the complexion's radiance results from endogenous factors such as ageing, and exogenous ones, such as oxidative stress, which damages the skin, our approach is to curb their effects. To maintain a uniform complexion. To regain radiant, luminous skin.


Marketing claims

Radiance

Revives the complexion's radiance, making it brighter and more uniform; reduces pigmentation defects.

Regenerating

Increases cell regeneration in the epidermis and strengthens the skin barrier.

Oxygenating, detoxifying

Enhances cellular metabolism, increases the supply of oxygen to cells in the epidermis, stimulates the elimination of toxins.

Antioxidant, anti-pollution

Reduces the creation of free radicals due to pollution.

Use advice

To be used in skincare or make-up products like cream, fluid, serum, balm, lotion, milk, foundation, concealer, etc. All the skin care and make-up products intended to enhance the skin's brightness and protect it from external stress.

Key points

An active plant cell

Developed to deliver the highest amount of original active molecules.

A high tech natural ingredient

Created to preserve and improve the identity and the benefits of a natural product.

An essential radiance action

Protects and balances skin.

Formulation
  • INCI name of cells: rosa alba leaf cell extract
  • Aspect: liquid
  • Form: 20% cells in 80% vegetal glycerine
  • Concentration: starting at 0.5%

How it works ?

Smooth Lightening White rose: protects and strengthens cellular activity in the skin to restore natural radiance

Throughout the year, especially in the winter, many city-dwellers complain of a dull, grey, complexion, lacking in radiance. This can be explained by multiple factors: beyond the possible negligence of our skin, we lead high speed lives in an environment that presents many different kinds of stress, and which ultimately can threaten our skin at any time. In the city, for example, the skin is exposed to pollutants, as well as UVB. According to recent studies, these are likely to increase cellular oxidation and weaken the skin barrier. This daily exposure has negative consequences for our skin's health; it also increases chronological ageing, which destabilizes and slows normal cell function.
But the cause can also be associated with our skin type. In Asia, in addition to a tendency to pigment imbalance, women have more reactive skin, which dehydrates faster, and can quickly appear dull, especially when judged by the beauty standards set by the stars of the cinema and music industries.

The result is that, from East to the West, all skin tends to lose its radiance: to regain it, action needs to be taken at several levels.


Factors affecting radiance
Diagram

diagram of the factors affecting radiance

Smooth Lightening White rose, a front-line action against factors that cause the complexion to deteriorate

Smooth Lightening White rose’s action is concentrated on the epidermis, in its upper layers, where the living cells are closest to the external environment, and react to stress. It has a protective effect, and supports natural mechanisms that have deteriorated due to ageing and environmental factors.

Protects the skin from external stress

Smooth Lightening White rose protects keratinocytes in several ways.

By reducing the production of free radicals due to pollution (in particular exhaust gases) and heavy metals present in city air. This oxidation eventually leads to cellular malfunction.

By improving cellular respiration, including metabolism, thereby increasing the supply of oxygen, which also reduces the creation of free radicals and stimulates the elimination of toxins.

By reducing the synthesis of inflammatory mediators released by oxidative stress. That raises the skin's tolerance threshold, thereby reducing the factors causing irritation and redness.

Supports natural mechanisms that maintain radiance

Smooth Lightening White rose regulates keratinocyte and melanocyte activity, and thus corrects imbalances caused by ageing or which are inherent to skin type.

By decreasing excessive production of melanin, which creates marks and negatively impacts the uniformity of the complexion.

By increasing cellular renewal in a balanced way. It thus produces better cellular cohesion in the upper layers of the epidermis, resulting in better hydration of the epidermis and an improved skin barrier. This will then reduce the accumulation of dead skin cells on the surface of the epidermis and eliminate surplus melanin more quickly.



Protected and strengthened due to Smooth Lightening White rose's action, the epidermis cells regain their vigour and the skin becomes light and radiant. The complexion is more uniform.


Clinical study

An overall improvement in facial radiance after 56 days

Increase in the radiance, brightness and homogeneity of the complexion after 28 and 56 days
  • Increase in the complexion's radiance of 10% and then 15%
  • Increase in the complexion's brightness of 11% and then 17%
  • Increase in the complexion's homogeneity of 11% and then 16%
The panel’s verdict
  • 90% of women reported that their skin was radiant
  • 95% of women reported that their skin was bright
  • 90% of women reported that their complexion was homogeneous and uniform
Study conditions

Tests were carried out for 28 days and 56 days on a sample of 30 women aged 25 to 65 years-old. Application once a day. Measurements made by clinical scoring carried out by a dermatologist according to a pre-established set of criteria. Emulsion containing 0.5% of Smooth Lightening White rose (dispersion form, 20% of cells)

Effect on the complexion cutaneous state
(clinical scoring)

graph of effect of the complexion cutaneous state