juniper flower

Global Protect Common Juniper

The global cell protection

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The story

The Common juniper, an aromatic shrub from the cold

Juniperus communis, Cupressaceae

As it grows slowly, Common juniper is less cultivated, therefore not well known. But it has a balsamic fragrance, evergreen leaves, and grows spontaneously in sunny and dry areas in the Northern hemisphere. It resists to cold, wind and pollution, doesn’t need a lot of water, can live 150 years and adapts itself to hard climate till 2500m high. It is therefore an ornemental shrub useful on rocky soils. Its berries, and its essential oil, are still used for medicinal uses (antiseptic, diuretic effects, ...) and their resinous aroma is also appreciated to perfume dishes and drinks (liquor, tea, beer) in the North of Europe. Its wood is appreciated to cook meat.



Because skin is aggressed by different sources of oxidation at different levels (pollution, UV, global oxidation), it is necessary to protect it by activating several defense systems. To get a skin better protected, more resistant, longer.


Marketing claims

Protective

Decreases damages made on skin cell DNA. Protects from environmental agressions.

Antioxidant, antipollution

Reduces the creation of free radicals due to UVB and pollution.

Repairing

Helps to repair damages caused by free radicals.

Use advice

To be used in skincare or make-up products like cream, fluid, serum, balm, lotion, milk, foundation, concealer, etc. In any cosmetic or skincare product dedicated to protect skin.

Key points

An active plant cell

Developed to deliver the highest amount of original active molecules

A high tech natural ingredient

Created to preserve and improve the identity and the benefits of a natural product.

A protective action for skin in the city

Protects and repairs from damages induced by UVB and pollution.

Formulation
  • INCI name of cells: juniperus communis callus extract
  • Aspect: liquid
  • Form: cells (20%) in glycerin or sunflower oil (80%)
  • Concentration: starting at 0.5%

How it works ?

Global Protect Common juniper: focusing on major external aggressions in the epidermis

Global Protect Common juniper acts as if it wraps cells in a protecting net, that consists in an activation of the cell protection to the heart of skin cells. Because attacks against cells induce all internal serious damages, that translate in an anticipated ageing. Global Protect Common juniper acts by limiting the destruction of cell DNA, by activating the synthesis of defense proteins (HSP70) and by limiting cell oxidation created by specific pollutant components.

Thanks to those actions, cells are better protected in a global way. Then skin can betterfight against environmental aggressions, especially when living in the city.